SILHILLIANS are being called on to clear out their wardrobes to help more children and young people survive cancer.
The Give Up Clothes for Good campaign is being run by retailer TK Maxx in support of Cancer Research UK for Children & Young People.
Donations of pre-loved clothes and homeware can be dropped off at either of the TK Maxx stores in the borough.
When sold in Cancer Research UK shops, each bag of items donated could raise up to £25 for research into children’s and young people’s cancers.
According to Cancer Research UK every year, around 160 children are diagnosed with the disease in the West Midlands.
But thanks in part to the charity’s work, across the UK, more youngsters are now surviving than ever before.
Its discoveries and research breakthroughs have helped to transform children’s cancer survival in the UK.
This has more than doubled since the 1970s when just over a third of children diagnosed survived beyond ten years.
Today, it’s around 8 in 10 – but there’s still much further to go.
Birmingham is home to the only Cancer Research UK’s Children’s Cancer Trials Team in the UK.
The team puts the city at the forefront of children’s cancer research and coordinates groundbreaking clinical trials in many centres across the UK, including Birmingham Children’s Hospital.
These trials make innovative new treatments available to children with cancer, giving them the chance to benefit from the latest discoveries.
Cancer Research UK spokesperson for Solihull, Jane Redman, said: “Cancer in children and young people is different to cancer in adults – from the types of cancer to the impact of treatment and the long-term side effects survivors often experience.
“So, it needs more research which campaigns like Give Up Clothes for Good help to fund.
“We want to help ensure more people under the age of 25 in Solihull, and across the UK, survive cancer with a good quality of life.
“So, we hope as many people as possible will donate any quality clothes or goods to their local TK Maxx store in Solihull.
“Not only could they help to save lives, they’ll also be reducing their environmental impact by giving their pre-loved items another lease of life.”
