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3rd Jul, 2022

Solihull children read new book which puts a twist on traditional fairy tales to challenge gender stereotypes

Sarah Mason 15th Oct, 2018 Updated: 15th Oct, 2018

AWARD-WINNING children’s author Emma Dodd visited a Solihull school to read her book that challenges gender stereotypes.

Pupils from Yew Tree Primary School were treated to a reading of Fairer Tales: Princesses Doing it for Themselves which looks to tackle the financial gender gap by showing that women can achieve their goals independently.

Award-winning author Emma Dodd reimagines the tales of three beloved fairy tale heroines, Cinderella, Sleeping Beauty and Rapunzel, in the illustrated book.

Rather than waiting on Prince Charming to save the day, the young women use their own acumen and skills to realise their happily-ever-afters.

In the book, published by HSBC UK, Cinderella makes and wears her own snazzy trainers, going on to launch her own shoe design business whereas Sleeping Beauty and Rapunzel use their own financial savviness and independence to live happily ever after.

Michelle Andrews, head of mortgages and savings at HSBC UK, said: “With Birmingham as our home, we wanted to ensure that the city was our first port of call for sharing this new book.

“Almost a quarter of parents reported finding it difficult to talk to their children about money, with half of these parents saying that they didn’t know how to explain monetary concepts to their children

“Our hope is that ‘Fairer Tales’ will help inspire confidence and interest in financial literacy and make it easier for parents to talk to their children about money.

“We believe that if we can engage and inspire young people about financial literacy early on in life, we will see more children growing up to feel empowered and take control of their financial futures.”

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