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6th Dec, 2021

Norton building a long term future in Solihull at new centre

Ross Crawford 22nd Nov, 2021

NORTON Motorcycles has opened its brand new global headquarters in Solihull stating it forms a critical part of the marque’s strategic growth plan.

The new production line will be capable of delivering around 8,000 motorcycles a year and the Solihull site will also house Norton’s global design and R&D hub, customer showroom, service workshops and offices.

The move also create more than 100 new highly skilled jobs with more in the upcoming years.

The new HQ – Solar Park – features a state-of-the-art manufacturing capability and offers clear display of significant commitment by TVS Motor Company in its partnership with Norton Motorcycles.

Within just 18 months of acquiring the iconic British marque, TVS Motor has overseen the creation of its world-class facility in Solihull, paving the way to design and produce an exciting new generation of motorcycles built to world-leading standards.

Sudarshan Venu, joint managing director of TVS Motor Company said: “The opening of the new headquarters represents a significant step forward for Norton Motorcycles and is a proud moment for everyone.

“We are creating the foundations for a sustainable long-term future for the Norton marque.

“We are setting out to create a bold future for the company, our employees, our customers and our partners that lives up to the highest expectations, enabling Norton to once again become the real global force its legacy deserves.”

Robert Hentschel, chief executive of Norton Motorcycles added: “The new headquarters is a true embodiment of this iconic British marque.

“This investment demonstrates our unwavering commitment to the motorcycles we build.

“We will not compromise on quality, and we continue to work alongside every supplier to ensure that our high standards are always met. With this new HQ opening, Norton is now fit for the future – creating an innovative and sustainable business model which will see us producing world-class motorcycles that are true to the unrivalled legacy of Norton.”

The new facility is supported by West Midlands Growth partnership, the UK Government, and is a shining example of Anglo-Indian co-operation.

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