BUDDING marketing consultants from Langley Secondary School took part in a week long creative media camp in a bid to create and produce an engaging media campaign, supported by experts from the creative industry.
The pupils, both aged 14, spent a week of their summer holidays at the Thinktank in Birmingham with energy company E.ON, where they were tasked with creating an innovative energy solutions idea for the home of the future.
The groups also had to produce a supporting media campaign to promote their idea and use this to engage and inspire young people to take an interest in Science, Technology, Engineering and Maths (STEM subjects and to demonstrate the exciting opportunities studying these subjects can offer.
On the final day of the workshop, the pupils were invited to E.ON’s Head Office in Coventry, where they had the chance to present their ideas to a Dragon’s Den style judging panel made up of senior managers from across E.ON and experts from the creative industry.
The winning team a created the idea of E.Power, a wristband made from solar panels which uses the physical energy generated whilst moving to charge a mobile phone.
To use the energy from the band, users would need to download an app and complete regular quizzes and tasks aimed at increasing their STEM knowledge.
The winning team will now be invited to spend a day in London with leading creative communications agency, The Engine Group, to experience first-hand what a career in the creative industry involves.
They will also gain membership onto The Ladder, an exclusive scheme for young people aspiring to work in the creative industries, run by The Ideas Foundation.
Jules Greenwood, Head of Corporate Communications at E.ON and one of the judges on the panel, said: “It has been really encouraging to see the students engaging in STEM so passionately and demonstrating their enthusiasm for encouraging other young people to study these subjects.
“Through programmes like the media camp we believe that businesses can really help pupils develop an enthusiasm for STEM subjects by making them fun and engaging and ensure students understand how careers in these areas can be so diverse and exciting.”
The workshop forms part of E.ON’s broader community and educational activities aimed at inspiring young people to get involved in STEM and to consider STEM subjects as possible career options.
To find out more about E.ON’s educational activities visit eonenergy.com/energiseanything