September 30th, 2016

Solihull store celebrates new ‘Jurnie’ with a treasure hunt

Updated: 5:02 pm, May 07, 2015

TREASURE will be hidden across Solihull town centre on Saturday (April 11) to celebrate the next step in the journey of a family-run Solihull shop.

Opening its High Street premises just two years ago, BB Boutique is hosting a treasure hunt around Solihull town centre to celebrate its second birthday and upcoming rebranding.

The shop, which stocks clothing and gifts for children from birth to five years old, is set to expand to include clothing for children up to the age of 10 and premature babywear under its new name – Jurnie.

Complete with a new website, Jurnie promises to offer mother and baby items from British brands and local designers.

Speaking about the success of the store, mother and daughter co-owners and organisers of the weekly #solihullhour social media networking session, Trish Willetts and Jessie Hancox said they were excited for the future of the brand.

Daughter Jessie added: “We’re a proud local business with an international ambition.

“We’re from Solihull, we love Solihull, and it is a pleasure promoting and linking local businesses through social media networking every week.

“But as a business we are ready to expand and widen our customer base nationally, and internationally, through our re-launched online store.

“We’ll always be BB Boutique in heart and soul, and it will be the parent company going forward – it was named as a tribute to my late grandmother, Betsy Bassett.

“But going forward, both mom and I felt we wanted a rebrand that reflected our achievements so far, and our ambition in the future – and ‘Jurnie’ perfectly fits the bill.”

The Town Centre celebration on April 11 will host the treasure hunt round the High Street and Mell square – introducing a host of new characters that will be used to promote the Jurnie brand in the future, and giving attendees a chance to win a £50 voucher to use at the new store.

Co-owners, mother and daughter team Trish Willetts and Jessie Hancox, are looking forward to the next step in their shop’s future. s

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