BUS PASSENGERS can buy tickets through the Uber app in a first-of-its-kind partnership.
National Express West Midlands (NXWM) announced its joint venture with Masabi’s Justride platform in a bid to include mobile bus tickets to its app, providing both NXWM and Uber customers with more choice when purchasing tickets to travel by bus throughout the West Midlands.
To buy tickets passengers will need to look for the red bus icon on the Uber app and select the journey type and number of passengers travelling.
Andrew Brem, general manager of Uber UK, said: “We’re delighted to launch this new consumer product as it further extends Uber’s goal of helping riders go anywhere, be it by train, car, bike, coach, boat and now bus.
“The partnership with National Express West Midlands will help turn Uber into a one-stop-shop for our users across the region creating seamless multi-modal journeys in one simple in-app experience.”
The functionality has been made possible using Masabi’s Justride Software Development Kit (SDK). The SDK creates a seamless passenger experience combining secure ticketing functionality within existing apps.
NXWM’s single, day and weekly bus tickets are now available to purchase via the Uber app, which customers then validate as they board the bus and scan their ticket using NXWM’s onboard validators.
