CRICKET - Warwickshire agree new deal with kit supplier PlayerLayer - The Solihull Observer

CRICKET - Warwickshire agree new deal with kit supplier PlayerLayer

Solihull Editorial 23rd Feb, 2024 Updated: 26th Feb, 2024   0

WARWICKSHIRE have agreed a new contract with official kit supplier PlayerLayer with the Bears set to unveil a fresh new look for its white ball and training kit ranges.

PlayerLayer has supplied Bears kit for the last seven seasons and the new contract extends the partnership until 2027.

The brand’s latest release marks Warwickshire’s updated training kit range – made from recycled polyester – with striking new designs for the Vitality Blast T20 and Metro Bank One Day Cup kits still to come.

As part of the training kit launch, PlayerLayer has made a kit donation to the value of 150 training tops for boys and girls in the Youth Pathway.

And they’ve also agreed heavily discounted kit prices for the club’s youngsters to help keep playing costs to a minimum.

Warwickshire’s head of commercial partnerships, Ben Seifas, said: “We’ve enjoyed a fantastic relationship with PlayerLayer for some time, this year will be the eighth season they have been the club’s official kit supplier.

“All the kit they supply is made from recycled material and with their kit donations to young Bears it shows they are closely aligned to our sustainability and ‘cricket for all’ pledges.”

PlayerLayer’s logo appears on all Warwickshire’s kit and they will also be giving away a free Blast shirt to one lucky supporter at every T20 game.

Roderick Bradley from PlayerLayer, added: “Together we will support the pathway program to increase the accessibility and development of young athletes, ensuring they all feel that they belong. We know that kit plays an essential role here.

“We will also be building on the creativity of previous years with new designs that support Warwickshire and the game of cricket. It’s a privilege to work with such a forward thinking, exciting group of people.”


Advertise with the Solihull Observer to reach your audience


We can provide all of your printing needs at competitive rates.

Reader Travel

Check out all of the latest reader travel offers to get your hands on some free gifts.


Receive a weekly update to your inbox by signing up to our weekly newsletter.