Authority looks for sponsor to take bike hire scheme to next level - The Solihull Observer

Authority looks for sponsor to take bike hire scheme to next level

Solihull Editorial 20th Aug, 2021   0

MAJOR businesses and corporations are being offered the opportunity to become the official sponsor of the region’s popular new cycle hire scheme.

Initially launched in March, West Midlands Cycle Hire is already set to be the UK’s biggest outside London once the roll out of its 1,500 bikes is completed later this year, but has the potential to grow even further with the backing of a corporate sponsor.

Around 1,000 bikes are currently available for hire and there have already been nearly 100,000 journeys made by people across the region.

Following a competitive tender process Transport for West Midlands (TfWM), which is part of the West Midlands Combined Authority (WMCA), has appointed PHAR Partnerships as its exclusive agency with a brief to secure a sponsor.

Andy Street, the Mayor of the West Midlands and chair of the WMCA, said: “We have already rolled out our cycle hire scheme across eight town and city centres, and it is proving extremely popular.

“Now we are looking to find a sponsorship partner to help us grow the scheme even further and reach even more communities and more locations.”

Future growth is then planned to increase the number of pedal and e-bikes still further and potentially include e-scooters as well.

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