Since its humble beginnings in 2018 as Tuk Tuk Pan Asian in Sandhurst, RAYU has grown into a celebrated franchise, now with more than 10 locations across the UK. Known for its fresh take on Japanese, Thai, Malaysian, and Korean dishes, RAYU has become a popular destination for Asian food lovers, with its innovative approach making it a standout brand. From small-town Sandhurst to bustling city centers, RAYU’s journey has been one of reinvention and culinary excellence, catering to an ever-growing audience of food enthusiasts.
The rebranding from Tuk Tuk Pan Asian to RAYU marked a shift for the franchise—a push towards a broader and more polished representation of Pan Asian cuisine. This change also set the stage for the brand’s rapid expansion into new markets, and none have been as successful as its flagship location in Birmingham’s Jewellery Quarter. Since RAYU entered the West Midlands market in 2022, the brand has continued to flourish in this region, drawing crowds of local diners and earning RAYU a place among the city’s most beloved Asian food spots. Known for its distinct and authentic flavours, the brand is now synonymous with high-quality, flavour-packed dishes across Birmingham and beyond.
One factor in RAYU’s swift success is its strong affiliation with UberEats, which has helped make its delicious offerings available to a wide delivery audience. As a mostly exclusive UberEats brand in the West Midlands, RAYU has received widespread recognition. Its presence on prominent billboards throughout the region has further established it as a go-to choice for Asian cuisine. This close partnership has played a significant role in raising RAYU’s profile, allowing diners across the West Midlands to experience its signature dishes from the comfort of their homes.
In a testament to RAYU’s relationship with UberEats, the brand was recently put forward for another exciting collaborative partnership, this time with Solihull Moors FC, sponsoring one of the football club’s perimeter boards for the current season, along with offering fantastic discounts for local fans. This collaboration with the beloved local club underscores RAYU’s dedication to supporting the communities it serves, while creating stronger ties within the region. It’s a connection that will not only introduce RAYU to new fans, but also reinforce its presence as a recognisable name within the local landscape.
RAYU’s popularity stems largely from its diverse menu, which brings together a variety of dishes from across Asia. Some of its most popular options include their fluffy, flavourful bao buns and their famous firecracker noodles—a dish that delivers bold spices and fresh ingredients with every bite. The menu also showcases an array of classic Thai curries, including the vibrant Thai Green and Panang curries that have become customer favorites. For those who enjoy Indonesian flavours, RAYU’s nasi goreng is a must-try, offering a perfect balance of rice, veggies, and spices that make it a comforting and hearty choice. And for dessert lovers, RAYU’s selection of sweets is sure to impress, with dishes that capture the same attention to flavour and detail as their savory options.
As RAYU looks to the future, its expansion continues with the opening of a new location in Hall Green. This upcoming site is just one part of RAYU’s growth strategy, which also includes the launch of a new menu and refreshed branding that will further elevate the dining experience. These updates promise to bring even more excitement to the RAYU experience, building on the brand’s reputation for quality and creativity.
With its continued growth, community engagement, and ever-evolving menu, RAYU is well on its way to becoming a household name. Its journey from a single restaurant to a regional powerhouse is a testament to its commitment to both quality and innovation. For anyone in the West Midlands, RAYU is more than just a dining option; it’s a celebration of Pan Asian flavours and a brand that promises to keep delighting customers as it expands across the UK. Whether you’re craving a quick bao bun, a fiery noodle dish, or a fragrant Thai curry, RAYU is set to deliver an unforgettable taste of Asia, right in the heart of Birmingham and beyond.
