AN ENVIRONMENTAL charity is on the lookout for volunteers to lead the the fight against litter pollution in the West Midlands.
Keep Britain Tidy is on the hunt for more people to join its Litter Heroes Ambassador programme.
There are currently 31 Ambassadors located across the region and the aim is to increase that number even further.
Litter Heroes Ambassadors work across England, supporting communities to carry out year-round litter-picking activities to tackle more than two-million pieces of rubbish that are dropped every day.
They also encourage other pro-environmental activities, promoting and taking part in Keep Britain Tidy’s campaigns including the Great British Spring Clean and Buy Nothing New Month.
Keep Britain Tidy, which was originally established by the Women’s Institute in 1954, is looking for enthusiastic volunteers across West Midlands, Warwickshire and Worcestershire who are passionate about eradicating litter.
The charity’s Ambassadors support and encourage others in the community to get involved in loving where they live and encourage new volunteers to connect with Keep Britain Tidy, as well as recording individual or group litter-picking data via the charity’s Log A Pick to help build a national picture of the scale and impact of litter and volunteer action.
The charity’s chief executive, Allison Ogden-Newton , said: “Our amazing family of Ambassadors play an incredibly important role in tackling litter and protecting the environment, inspiring hundreds of others to take action.
“They bring a wide range of abilities, experiences, and perspectives, acting as everyday champions for cleaner and more inclusive local environments.
“By setting an example – through simple actions like properly disposing of waste or picking up litter – they show how small steps can make a big difference, while bringing people together around a shared goal.
“We are committed to ensuring our Ambassador programme is accessible, inclusive, and supportive.
“We warmly welcome applications from people of all backgrounds in the West Midlands, particularly those from ethnic minority communities and people with disabilities or health conditions, whose voices and experiences are currently underrepresented.”
The charity estimates in the past year, through general litter-picking activities and the annual Great British Spring Clean, volunteers have picked up at least half a million bags of rubbish across the country.
The Litter Heroes programme and Ambassador role are made possible thanks to players of People’s Postcode Lottery and supported by the Garfield Weston Foundation.
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