Training offer to help arts group cash in on digital advances - The Solihull Observer

Training offer to help arts group cash in on digital advances

Solihull Editorial 15th Feb, 2021 Updated: 15th Feb, 2021   0

A NEW initiative from Greater Birmingham and Solihull Local Enterprise has been launched to help arts and cultural organisations brush up on their digital skills.

It comes after the successof a pilot scheme last year leading to GBSLEP funding digital arts specialists Limina to deliver the training.

The Digital Welcome scheme has the capacity to provide more than 60 organisations in the area with the space, training and support to set up or improve online revenue streams via easy-to-book 1:1 video call clinic sessions with experts in digital marketing, e-commerce and immersive media.

Sessions will be focussed on a particular challenge, question or idea relating to increasing digital revenue.

Slots will be available to book until May.

Anita Bhalla, GBSLEP board director for culture and creative said, “The arts and culture sector continues to suffer in light of Covid-19 restrictions.

“The Digital Welcome scheme will enable companies to get free tailored support in setting up online streams that can generate money.

“Greater Birmingham and Solihull Local Enterprise Partnership is committed to supporting the creative industries and it is important we help our businesses now, so they can survive the pandemic and have the opportunity to re-open with sustainable work practices as we all look to economic recovery.”

Catherine Allen, chief executive of Limina Immersive said: “We’ve seen from lots of research and our pilot last year that the ability to deliver digital experiences to audiences can play a key role in the long term financial resilience and growth of individual organisations and the cultural sector as a whole. There is both creative and revenue opportunity from online or blended audience experiences.”

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