Touchwood Tony is named as new ambassador for Arrive Alive - The Solihull Observer

Touchwood Tony is named as new ambassador for Arrive Alive

Solihull Editorial 25th Jul, 2021   0

THE Arrive Alive charity has recruited Touchwood boss Tony Elvin as one of its ambassadors.

The charity is the only one in the UK dedicated to supporting community first responders approved and trained by West Midlands Ambulance Service.

These are medically trained volunteers who are regulated and dispatched to frontline life threatening 999 calls by the ambulance service, and can arrive at the scene of a medical emergency in those vital minutes prior to a road or air ambulance due to being directly based within the heart of the local community.

Tony comes from a rich and varied hospitality and leisure background working in and operating health clubs, bars, restaurants, family entertainment centres and hotels.

He said: “Arrive Alive do a fantastic job funding vital lifesaving vehicles and equipment for Community First Responders,” he said.

“This work saves lives and as such I am immensely proud to be an ambassador for this wonderful charity.”

As well as running Touchwood, Tony is president of Solihull Chamber of Commerce, deputy chair for Solihull BID and holds a number of other top level posts across the region.

Debbie Roscoe from Arrive alive said: “We are thrilled to welcome Tony on board as an ambassador, his support has been a great boost to the team who have continued to work throughout the pandemic.

“Tony supported Arrive Alive during lockdown with a Covid secure run along with the committee members of Solihull Chamber of Commerce.

“His enthusiasm to champion our small but mighty lifesaving charity is wonderful, we look forward to working with Tony in the coming months.”

Arrive Alive is currently fundraising for additional lifesaving vehicles. To find out more visit

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