Survivors of addiction and abuse given free makovers from professional makeup artists - The Solihull Observer

Survivors of addiction and abuse given free makovers from professional makeup artists

Solihull Editorial 16th Mar, 2018 Updated: 16th Mar, 2018   0

SURVIVORS of addictions, abuse and homelessness in Solihull got a boost with free makeovers from a professional makeup artist.

Birmingham makeup expert Jarrad Townsend organised a day for 18 female service users of Solihull Integrated Addiction Services (SIAS) to receive glamourous ‘pampering sessions’ on Wednesday March 7.

SIAS is a partnership between four organisations responsible for delivering treatment of addiction and support with substance abuse and gambling in the borough.

Jarrad’s father works for the service and was the winner of care giver of the year last year.




This inspired Jarrad to use his makeup artistry skills to bring some positivity to women who are struggling with complex issues.

Jarrad has been a makeup artist for eight years working for top brands such as Nars and Illamsqua in Birmingham Town Centre.


As a survivor of sexual and domestic abuse himself, he wanted to lift the spirits of women who have had similar experiences.

He said: “I find it so important for the human psyche to take time to love ourselves.

“The service users are survivors and people overcoming addictions, abuse and homelessness.

“I loved every minute of the pamper sessions and I hope to host them more regularly.”

Jarrad was supported by Solihull makeup artist Nav Soroya to ensure as many service users were able to access the makeover sessions.

Ms Soroya said: “I have always wanted to use the skills I have obtained over the years for a good and selfless purpose as I find people seem to always think makeup can be a superficial thing.

“I jumped at the chance to help support Jarrad’s vision as I couldn’t think of anything more rewarding.

“Also being a Silhillian born and raised I loved the idea of helping women in my local area.

“I share Jarrads views and believe that all women deserve to look and feel good and we were both so happy to share our skills and give these women a positive experience.”

Service users were given appointments and then spent up to an hour having their makeup done.

Ms Soroya said: “We asked them about how they would like their makeup, we talked to them, made them feel important and special. “The ladies were so delighted and over the moon with the end result.

“Some said it was a nice feeling after having not worn makeup for years. All women left with a rewarding experience.”

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