Spook-tacular: Call for thrill-seekers to tackle Heart of England horror drive - The Solihull Observer

Spook-tacular: Call for thrill-seekers to tackle Heart of England horror drive

Solihull Editorial 2nd Oct, 2020   0

BRAVE fun-seekers are being urged to take a Hallowe’en road trip to hell – as if 2020 wasn’t scary enough.

This month a leading heart of England conference venue is set to stage the ‘Road to Hell’ – a fright-filled inter-active drive-through experience – and thanks to a chilling video the event is already attracting huge interest from across the UK.

The video teasing the terrifying fun event has already received half a million impressions and you can download the clip here: https://we.tl/t-ZaSfpe4MXC

The 20-minute Covid-secure drive, is billed as taking drivers and their passengers through miles of spooky, dark ancient forest, peppered with chilling experiences.




Organisers promise that ‘hideous creatures of the night’ will emerge from the gloom of the dark canopy to scare the living daylights out of those brave enough to take the challenge.

Up to five people from the same ‘bubble’ can travel in their own vehicle through the creepy woodland setting, at Warwickshire’s Heart Of England Conference Centre, in Meriden, Solihull which lies within easy access of all major road networks.


Heart of England has engaged the services of two leading events companies to devise and create the interactive fright fest.

Masters of the macabre Area 51 are known for staging Jonathan Ross’s annual star-studded Hallowe’en party at his London home, as well as numerous award-winning walk-through horror experiences featuring special effects and fearsome creatures.

Scare Projects won the ‘Best New UK Scare Attraction’ award for 2018, after 15,000 people attended their sold-out ‘Dr Nerium’s Garden of Ghouls’ at Birmingham’s Botanical Gardens.

Area 51 director Matt Page said: “Anyone who braves The Road to Hell is in for one hell of a ride – you’ll be immersed in multiple blood-chilling scenarios along the way – the hideous creatures of the night that haunt this evil place will be your pursuers.

“We do hope you’ll be safe inside your cars… only time will tell. But if you follow the map and make it out alive then you’ll have one heck of a horror story to tell!”

Matt added that ‘Road to Hell’ would also provide a timely and much-needed boost for the acting profession, which has been decimated by the COVID-19 outbreak.

He said: “There is a large number of people involved in this wonderful production and I know that everyone, from technicians to actors, have struggled with a lack of work since the pandemic began. So, this is a true moment of optimism.”

All members of the family can take part in Road to Hell, with organisers taking care to treat cars containing children differently. However, they would advise that serious consideration should be given by parents with children under the age of 12.

Heart of England Conference Centre is just eight minutes from the M6 and M42, 30 minutes from the M1 or M40, and 18 minutes from Coventry and Solihull.

Tickets cost from £29.50 – to find your way to the Road to Hell, use the Sat Nav post code CV7 8DX. Visit www.HeartOfEnglandHorror.co.uk for more details.

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