9th Dec, 2016

Solihull mums help break breastfeeding world record as part of awareness week

Solihull Editorial 23rd Aug, 2016 Updated: 24th Oct, 2016

A GROUP of Solihull mums and babies ‘latched on’ during World Breastfeeding Awareness Week and helped to break the world record for the most children breastfeeding simultaneously.

Solihull Community Services’ Infant Feeding Team, part of Heart of England NHS Foundation Trust, brought the 19 mums together in Mell Square as a part of the Global Big Latch On event.

And with 19 latches and 54 total attendees, Solihull helped alongside 781 other locations and 28 countries to set a new global record – beating last year’s record of 14,889 simultaneous latches with 17,223 latches.

The world record marks a big change from the first Global Big Latch On in 2010, where there were only 2,045 latches with just two countries taking part.

Elaine Bates, infant feeding specialist at Solihull Community Services’ Infant Feeding Team, was delighted by the positive public reception and interest and said: “We had a grandmother ask for information for her pregnant daughter, and another lady who was curious about what we were doing.

“After the event a lady came over to congratulate us on being there and said she no longer breastfed but had come along to our breastfeeding cafes in the past.”

The Global Big Latch On encourages small locations to take part so that busy mums can stay close to home, meet other local parents and enable whole communities to get involved.

Elaine added: “It was a lovely sunny day and the mums, partners and children were all very happy to be there, so there was lots of chatter and smiles.”

Visit Solihull Community Infant Feeding Service’s website www.youplusbaby.co.uk, call 0121 713 8924 or email elaine.bates@heartofengland.nhs.uk for advice and support on breastfeeding.