Solihull called on to help elderly residents this winter - The Solihull Observer
Online Editions

Solihull called on to help elderly residents this winter

Sarah Mason 16th Nov, 2025   0

AS TEMPERATURES drop and festive lights begin to glow, Age UK Solihull is calling on the community to help older residents who face the winter months in isolation, anxiety, and financial hardship.

With winter being the most difficult time of year for many older people in the borough the charity has been busy planning festive activities, including Christmas meals, gifts and parties, to make this time of year a little brighter for the people they support.

For many older people, these activities will be the only celebration they have this festive season.

To help turn these plans into reality the charity is calling on residents, businesses and community groups to support their winter campaign to enable them to continue to provide their vital services and make the festive period brighter for those who are alone or struggling.

Ways to get involved include take a tag off the Christmas tree in Dunelm Solihull and buy a gift for an older person who is on their own this Christmas, host a Jingle Bakes festive bake sale in aid of the charity or join ge UK Solihull’s Weekly Lottery, or gift a membership to a loved one.

Alternatively donate a box of chocolates or biscuits to be given to older people who might not otherwise receive a gift this festive period. These can be dropped to the lower ground floor of The Core, Homer Road, by November 21.




Anne Hastings, chief executive at Age UK Solihull, said: “Every day we are seeing and hearing from older Solihull residents who are worried about facing a tough winter.

“Many are struggling with their health, finances and loneliness, and the cold weather and rising costs lead to even more disconnection and isolation.


“We are here to offer advice, practical support and a friendly listening ear for older Solihull residents who need us this winter and beyond.

“We won’t let older people in Solihull spend a winter alone or cold, and we are always grateful for the support of the local community to help us to be here for those who need us.”

According to the charity Solihull has one of the fastest-ageing populations in the UK, with 21.3 per cent of residents aged 65 and over – well above the national average. It’s estimated that more than 3,400 older people in the borough are experiencing loneliness, and many are struggling to afford heating, food, or even basic home repairs.

Age UK Solihull’s services, including befriending visits, lunch clubs, digital inclusion support, a Winter Warmth project, and an advice line, offer a lifeline to those most at risk.

For more or to donate click here.

Older people in Solihull, as well as their families, friends and carers, looking for support should click here or call the Age UK Solihull Advice Line on 0121 704 7840.