A SOLIHULL business partnership proved it was a cut above the rest when it was handed a top award.
Solihull BID came top in the Best Business Support Scheme category at the national Association of Town and City Management (ATCM) awards.
It won the award for its work promoting growth, networking and encouraging skills retention across the town centre.
Melanie Palmer, chief executive at Solihull BID, said: “This sector often proves the hardest to engage with but with our innovative and proactive approach, we have seen robust results.
“Our forward-thinking events have made a lasting impact on our BID businesses.
“Over 550 people attended our first Business Expo, giving our 30 exhibitors plenty of chance to meet potential new customers and suppliers that they ordinarily would not have connected with.
“The BID Business Club continues to build on the momentum started with the Expo and our first meeting at Revolution Solihull – another BID business that has benefited from the scheme – attracted 70 people from as far afield as Sheffield.
“Our aim is to make our business events unlike any other and give people a strong pull to come and see the success story that is Solihull.”
A BID is a defined geographical area within which local businesses join to invest in projects, services and initiatives that improve the area.
The ATCM awards celebrate organisations connected to town centres across the UK and Ireland and identify projects local and national government should be aware of.