AN ACCOUNTANCY firm climbed the height of Everest seven times in 24 hours in the latest round of its annual fundraising challenge.
Prime Accountants Group, which has offices in Solihull and Coventry, has raised £112,000 for Birmingham Children’s Hospital (BCH) over the past year through a number of activities.
This includes a total of £30,000 – and counting – through its latest epic challenge, Prime vs Everest.
The Prime team scaled 61,950 metres of elevation on five treadmills, running non-stop, at Touchwood Shopping Centre.
The money raised will go to support BCH’s partnership with the BAFTA-winning charity MediCinema to build a cinema inside its hospital.
BCH says almost 20 per cent of its inpatients have to stay for up to three weeks every year, some even longer, and research has proven having access to a cinema can transform a child’s physical, mental and emotional health.
The hospital needs to raise £1million to make the project a reality and has already raised more than £400,000 towards that total.
Kerrie Given, associate director at Prime Accountants Group, said: “To see how together everyone was, how genuine the smiles were and the dancing and laughter when we realised we’d hit £30,000 was just incredible.
“The overwhelming feeling was pride – pride in what we do, pride in what we are and pride in the Midlands.
“Many of our team brought their children along, who were there shaking their buckets and were so confident when they were talking to members of the public.
“It’s great to show them that hard work and perseverance pays off – and in this case, our hard work literally paid off.
“This money is going to help families at BCH to make their stays that little bit easier, and give them special moments together. Those good memories can make everything feel better.”
Katie Harris, corporate partnerships manager at Birmingham Children’s Hospital and Charity said: “The team at Prime Accountants have set themselves a mountain of a challenge but having already raised over £100,000 for our charity, we know they can do anything they put their minds to.
“We’re incredibly grateful to Prime Accountants for choosing to support our MediCinema Appeal with this challenge, which will see a new state-of-the-art cinema built inside our hospital for our sick kids.
“Their support will help us ensure our patients and families can enjoy positive experiences together away from the wards, for years to come, at no cost to them or the NHS.”
Previously, the intrepid team at Prime rowed the distance from Birmingham to Venice in 24 hours in 2023 and cycled the entire length of the Tour de France in 24 hours in 2020.
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