SHOPPERS are being called on to help bring Christmas joy by donating their pre-loved decorations.
Dunelm in Solihull and Coventry Airport Retail Park are asking shoppers to donate any unused decorations which will be delivered to local care homes and community groups across the borough.
Peter Richardson, store manager at Dunelm Highgate said: “It’s been another challenging year for many and with the support of our customers, Dunelm is committed to helping those within our local communities who are less fortunate this Christmas, through our ‘DunElves’ decoration donation initiative.”
The retailer enlisted the help of Head ‘DunElf’ Katie Piper to launch the campaign nationally earlier this month.
Katie said: “I’m working with Dunelm to help the British public think a little differently this year. Dunelm will be giving a new lease of life to surplus or unused Christmas decorations handed in at their stores across the UK by donating them to a local care home.
“Dunelm’s emphasis on community has really resonated with me – they are focused on making a tangible difference to local care homes and community groups, bringing joy to their residents who can sometimes find Christmas difficult or lonely.”
Anyone wanting to donate their pre-loved Christmas decorations can drop them into the DunElves donation box in store during the opening hours until December 10.
Any excess donations will be shared with Age UK and Shelter, ensuring no decorations go to waste.