LOCAL charity, Drive Safe and Stay Safe, are hoping to raise £5,000 to improve the safety of children on the roads.
And has introduced animated traffic cones – The Conies – to help deliver road and personal safety messages.
DriveSafe are appealing for crowdfunding to make fun, interactive and informative videos which can be used in primary school across the country.
With the help of funding, the charity are hoping to raise children’s awareness of the dangers of traffic, help recognise road signs and learn respect for all road users.
Founder and Managing Director of DriveSafe & StaySafe, Fay Goodman said: ““The funding will enable us to improve the safety of children by engaging them in a fun-filled cone-shaped world where adorable characters get involved in adventures and road signs come to life.”
“Children no longer have icons from the past such as Tufty the Squirrel and the Green Cross Code Man to help educate them in road safety. The Conies are ready and waiting to fill that gap.”
The AXA motor insurance company has agreed to match-fund the total crowdfunding figure to enable DriveSafe to work with a budget of at least £10,000.
Although AXA’s gesture will fund the first episode, the charity is hopeful even more can be raised to produce series.
To pledge support for The Conies project, click on www.crowdfunder.co.uk/the-conies. The Conies website is at www.theconiesworld.co.uk and DriveSafe & StaySafe is at www.drivesafe-staysafe.co.uk.