Region visitors asked to turn Change Into Action this summer - The Solihull Observer
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19th Aug, 2022

Region visitors asked to turn Change Into Action this summer

Sarah Mason 3rd Aug, 2022

VISITORS to summer events across the West Midlands are being asked to turn their change into action to help people who are sleeping rough or at risk of becoming homeless.

In its five year history the Change Into Action campaign has raised £240,000 and helped over 500 people sleeping rough to move away from the streets for the good.

This includes providing accommodation, access to healthcare, clothing and training that could help secure a job.

The campaign was started by the West Midlands Combined Authority (WMCA) and backed by local councils across the region.

Change Into Action is an alternative giving campaign operating across Birmingham, Coventry, Dudley, Sandwell, Solihull, and Walsall which encourages people to make an online donation rather than giving money to people asking for change on the streets.

Andy Street, Mayor of the West Midlands, said: “With so many spectators arriving in the West Midlands, we want to let them know the steps they can take to help those sleeping rough.

“During the five years it has been running, the Change into Action campaign has demonstrated tremendous collective resolve across our local authorities, businesses, and wider network of private, public and voluntary sector partners – helping to raise vital money for society’s most vulnerable.

“Our determination to tackle the pressing issue of homelessness will remain even when we are celebrating the Games and welcoming the world to the West Midlands.”

For more or to donate visit

If anyone is concerned that someone may be sleeping rough then please report it through

The notification will go directly to a street outreach team who will follow up with an offer of help.

If someone thinks a person is in immediate danger or needs urgent care, call 999.

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