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30th Jun, 2022

Proud dad sets up book company in honour of daughter's love of reading

Sarah Mason 10th Nov, 2021

A LOVE of reading has not only led to a Yardley family setting up of a book company but has also seen the four-year-old who inspired it appointed as chief executive.

Despite her age, Sofia Choudhry has had a love of books thanks to her parents’ commitment to wanting to develop in her a real desire to read.

But when they couldn’t find the right kind of stories for their daughter, they decided to take the situation in hand – and set up Super Personalised Books with Sofia as the head.

Dad Khurum wanted his daughter to read books which could be made more engaging but also be used to bring home important messages and issues which youngsters might be facing.

He said: “We did buy some personalised books for Sofia but we couldn’t find anything we really liked

“So we decided to develop our own range and now have 30 books with hundreds of different variations which means that they really can be highly personalised for youngsters.”

The range – which are all signed off by Sofia – includes a set of books specifically around Christmas stories and others seasonal occasions tailored to other times of year.

The work of Super Personalised Books has not gone unnoticed, with Sofia recently meeting comedian and best selling children’s author David Walliams at the National Entrepreneur Awards.

Khurum set up the company after working as a carer for his late 105 year old grandmother.

“I realised how hard it is to explain to children how to deal with loss so we have created a book called You Are Not Alone which we believe will be invaluable to parents in this situation,” he said.

You Are Not Alone is one of a number of the books which make up a care and wellbeing range, looking at issues such as bullying and illness.

The company is also looking to work with a number of charities, in order to create a range of books that will help children who suffer from traumatic situations become a more well balanced adult.

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