FORMER professional footballer Callum Reilly has joined Pertemps Network Group as a PR and Communications Executive.
His addition reflects the Warwickshire-based organisation’s renewed focus on communications following the launch of a three-year strategy earlier this year.
He will work alongside James Wilde, PR and Communications Manager, and Charlotte Durham, PR and Communications Executive.
Callum has a background of 12 years in professional football, playing for Birmingham and Coventry, among others, so has taken a less common route into PR.
He has been working for some time alongside his career on the pitch, completing a degree in Professional Sports Writing and Broadcasting, and assisting media departments at several clubs in recent years, including Leyton Orient and AFC Wimbledon.
Callum said: “I am excited about playing my part in what is already an extremely successful company, working alongside talented individuals to shout about all the good work that is done here.
“When assisting media teams in the football industry, I have seen first-hand how important PR is in addressing all stakeholders and the positive impact it can have.
“My background is, of course, different, but I believe that my experiences in football will offer a different perspective to the group. There are parallels to be drawn between the two as they are both results-orientated, fast-paced environments and I’m looking forward to the challenge ahead.”