NORTON Motorcycles owner TVS Motor Company is investing £100million in the iconic brand, which it acquired two years ago this month.
Norton recently opened its new manufacturing facility in Solihull, building British bikes using traditional hand-crafted techniques with modern-day machinery for consistently high quality.
“TVS Motor Company is excited to announce an investment of about £100million in Norton Motorcycles,” said Sudarshan Venu, joint managing director of the TVS Motor Company.
“Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4 SV and 961 Commando.
“A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place.
“This investment will be towards electrification, cutting edge technology, world class vehicles, manufacturing, sustainability and the future of mobility.
“This is expected to create 250 to 300 direct jobs over the next three years and another 500 to 800 indirect jobs across the supply chain.
The investments, spread over the next few years, will result in an exciting range of products for the global market.
“A brand-new facility has already been set up at Solar Park, Solihull, UK, which houses Norton’s state-of-the-art manufacturing capability and the company’s new global design and R&D hub.”
The new facility is supported by the West Midlands Growth partnership, and the UK Government, and is a shining example of Anglo-Indian co-operation.
Focused on bringing a renowned British motorcycle marque back to world-class levels of global business performance, Norton Motorcycles has defined its new brand approach as it prepares for an exciting and sustainable future.