NORTH Solihull Foodbank has been given a cash boost to help provide emergency food parcels to people going through a crisis.
The Reed Foundation has donated £10,000, which will be used to stock the shelves at the Castle Vale charity.
The Reed Foundation, part of the Reed Group, is donating £10,000 every week for a year to support 52 different charities, chosen by its employees.
The initiative is a celebration of Reed’s 65th year in business and its Founder, Sir Alec Reed’s 90th birthday.
Every week, a Reed employee is drawn randomly to nominate a charity of their choice to receive the incredible donation.
This time around, it was Theresa Robinson – a senior regional manager based in Reed’s Birmingham office – who opted to support the local foodbank.
Theresa said: “This organisation is a lifeline for so many families in the local community, offering not just food but dignity, hope and a sense of security in times of crisis.
“Having volunteered alongside my family, I’ve witnessed firsthand the tireless work and compassion that goes into every food parcel and every interaction with those in need.
“The cost-of-living crisis is affecting more people than ever before, and this donation will help to keep so many families fed and supported.
“It’s not just about giving food – it’s about giving people the strength to move forward.”
North Solihull Foodbank began as a community-led initiative, originally established as Kingfisher Foodbank by local churches and groups committed to tackling.
As demand for services grew, they formalised their efforts by becoming a Charitable Incorporated Organisation, ensuring they could continue supporting those in need with greater sustainability and reach.
Carol Rogan, project manager of the North Solihull Foodbank, said: “Every week, we see more individuals and families reaching out for help – including people who never imagined they would need a foodbank.
“The rising cost of essentials has pushed so many people into crisis, and our mission is to ensure that no one in our community has to go hungry.
“The £10,000 donation will allow us to stock our shelves, provide emergency food parcels and continue offering vital support to those struggling to make ends meet. It’s not just about food; it’s about restoring hope, offering a helping hand and showing people that they’re not alone.
“We’re beyond grateful for the Reed Foundation’s donation, which will make a profoundand lasting difference to so many lives.”
