SCHOOLCHILDREN donned their chef-whites and created a new meal from scratch.
Pupils at Knowle School had to invent a ready meal and its packaging and branding.
The task was carried out by the children in groups of four, each of them in charge of a different aspect including marketing, ingredients, nutrition and selling.
The teams then had to pitch their product to a team of experts.
The winning ready meal was mocked up by one of Asda’s suppliers so that the creators could have a taste for themselves.
As part of their curriculum the Kixley Lane pupils are learning about food and all the criteria needed to create and develop products we see on supermarket shelves.
The brief was to understand the importance of nutrition, design a product with packaging and persuade supermarkets to buy it.
Mark Richmond, head development chef of own brand innovation at Asda said: “It was great to see kids of that age get so involved learning about the development process of retail food and see them understand ingredients and come up with such creative and innovative ideas.”
The space-themed meal included creamy green alien spaghetti, meteorite meatballs, intergalactic purple carrot sticks and galactic garlic bread.
The packet included a little collectable figure and the recipe had a health appeal.
Georgina Chamings, Product Development Manager for Asda said: “I was really impressed with the information and thought put into the ingredients in the final products presented to us, it’s so great to see young people thinking about health benefits and nutrition.”
