JLR staff's 12 Days of Christmas spreads a little festive happiness - The Solihull Observer

JLR staff's 12 Days of Christmas spreads a little festive happiness

Solihull Editorial 22nd Dec, 2020   0

JAGUAR Land Rover employees are helping feed thousands of families across the UK this Christmas through a major donation drive to support local food banks.

Research by food bank charity The Trussell Trust indicates that 52 per cent of households that needed support from a food bank since the start of the pandemic, had not used the service previously.

With close to 100,000 new households in need across their network of food bank centres, this increased the food parcels needed by 61%*, equating to approximately six parcels given out every minute between October to December.

The effort was part of Jaguar Land Rover’s ‘12 Days of Christmas’ campaign, which encourages employees to support their local community during the festive season.




Teams based in Solihull, Halewood, Whitley and the EMC have collectively donated over 16,000 food items.

In Solihull, employees have donated £3,000 to three food banks: Renewal Helping Hands in Solihull, Bethany Community Outreach and Sparkhill Foodbank in Birmingham.


The money came from its employees’ charity fund, which will help towards 10,000 food and essential items.

The donation is part of Solihull’s employee pledge to donate £50,000 to good causes this year to celebrate 50 years of Range Rover.

Elsewhere, the team at Halewood have collected more than 6,000 items in addition to cash donations from a ‘food bank takeover’ for a local charity, while staff the EMC filled up an on-site donation point in support of two nearby food banks, donating nearly 250 items.

Holly Jago, Corporate Responsibility Manager at Jaguar Land Rover said, “Community is at the heart of Jaguar Land Rover.

“We are so proud of all our employees who have gone above and beyond to help support some of the most vulnerable people in their areas.

“Along with the food bank campaign, our employees have donated thousands of pounds to local charities affected by the coronavirus, volunteered for the NHS and helped to produce Personal Protective Equipment for hospitals and care homes during the pandemic this year.”

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