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17th Oct, 2021

It's party time as Touchwood celebrates bumper 20th birthday

TOUCHWOOD Solihull turns 20 tomorrow, Sunday, September 5, and to celebrate this milestone the team we will be hosting a week long birthday celebration for shoppers to enjoy.

The big day comes as the much-loved centre sees footfall from shoppers rebound back close to pre-pandemic levels.

Touchwood Shopping Centre has managed to be a beacon of light during lockdown, not only for its benchmark Covid-safe shopping but for continuing to provide an evolving and engaging proposition for its visitors.

As part of the celebrations there will be music, activities – and of course cake – and Touchwood has a giant one – as a fitting tribute for a birthday celebration of this magnitude.

Tony Elvins, Touchwood Shopping Centre’s general manager.

General manager Tony Elvin said: “I’m immensely proud of Touchwood, it’s more than a shopping centre, it is a real community hub.

“Over the past two decades we have continued to grow in importance in our community and remained resilient in the face of recessions, pandemics and the migration towards online retail, testament to the fantastic support of our loyal followers.

“Touchwood not only provides a premium shopping experience but more importantly provides a safe and relaxing environment for guests to meet, relax and socialise.”

He added: “For the first time last week, centre footfall was close to 2019 – pre-pandemic levels. It’s a huge milestone and all the more poignant as we see how much the high street has suffered throughout lockdown.”

The popular shopping centre now features more than 80 shops, bars and restaurants and of course anchor store John Lewis.

Despite the growth of on-line shopping and spending habits changing, it’s evident that customers value a physical shopping experience now more than ever.

“We have learnt through lockdown just how valuable face-to-face contact means to us all and that is why venues such as Touchwood will remain an important part of our lives for many years to come,” said Tony.

“We couldn’t let this milestone pass without a week long celebration!”

Guests are encouraged to join the celebrations with some fantastic photo opportunities featuring a giant cake birthday cake and a 20th birthday flower wall.

For those that love a sweet treat, the ice cream bike will be serving soft scoop ice cream in waffle cones on Sunday and Monday, September 5-6.

‘Let’s Get Crafty’ will also be on site across both weekends holding craft workshops for children to make and take.

And to round off the celebrations The Mayor of Solihull will be hosting an afternoon reception to toast Touchwood’s success, complete with marching band.

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