First Land Rover Festival heads to Solihull this weekend - The Solihull Observer

First Land Rover Festival heads to Solihull this weekend

Solihull Editorial 20th Jun, 2018   0

SOLIHULL’S first-ever festival of iconic Land Rovers will take place this weekend.

The Land Rover Fest will take place between June 22 and 24 in the town centre, with rare vintage cars, an enthusiasts’ area for 4×4 fans, off-road driving experiences, outdoor cinema and family entertainment.

There will also be street food and bars which organisers say will ‘enhance’ the festival atmosphere.

The festival is being held to celebrate Land Rover’s 70th Jubilee, and vehicle production in Solihull where millions of the multi-award winning cars have rolled off the factory lines at the Lode Lane plant.




The design for the original vehicle, called Land Rover, was started in 1947 by Maurice Wilks on his farm in Newborough, Anglesey. Wilks was chief designer at the Rover Company, and worked in conjunction with his brother Spencer who was the managing director of the car firm and the prototype was built on a Jeep chassis.

The first Land Rover was officially launched the following year, on April 30 1948, at the Amsterdam Motor Show.


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