Fast Track fashion firm Lounge choose Blythe Valley for new HQ - The Solihull Observer

Fast Track fashion firm Lounge choose Blythe Valley for new HQ

Solihull Editorial 8th Jan, 2021   0

ONE of the largest out of town lettings for nearly a decade on the M42 corridor has been secured by Sunday Times Fast Track 100’s highest ranking fashion firm in 2020 – underwear and apparel brand, Lounge.

IM Properties’ 53,882 sq ft, 1 Blythe Gate is set to be the new UK HQ offices of Lounge Underwear Ltd, further expanding its presence at Blythe Valley Park (BVP) by junction 4 near Solihull.

Retaining its 37,000 sq ft Connexion warehouse unit it moved into in 2019 at BVP, Lounge views 1 Blythe Gate as statement offices to underline its intention for future global growth and team expansion.

Lounge, founded in 2016 by chief brand officer Melanie Marsden and chief executive officer Daniel Marsden, aged 28 and 29, saw sales surge during the pandemic and Lounge has seen an unprecedented leap in turnover of more than 250 per cent to £50m+ in their financial year ending in early 2021.




Jack Humphreys, chief operating officer at Lounge said the move is a statement of intent for its future plans to become the biggest underwear brand in the world.

“Considering the company is only five years old, the number of moves we have already had to undertake to facilitate our growth is insane, which is a great problem to have, but it’s now time to change the game forever,” he said.


“We moved into Connexion thinking it would last us longer than it has, but 18 months on and we are completely out of office space.

“Therefore, we now plan to split our HQ and distribution facility into two separate units to create a BVP campus for us.

“We plan to turn 1 Blythe Gate into the office of all offices.

“Our staff have done amazing things to help us get to where we are, and now it’s time to give back.

“We are growing an amazing Lounge family full of hardworking and determined individuals and we are ensuring that as we scale, we do not lose the family feel, as our culture has played such an integral role in Lounge’s growth.”

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