5th Dec, 2016

Fashion students showcase their presentation talents

Solihull Editorial 23rd Nov, 2015 Updated: 21st Oct, 2016

TWO SOLIHULL fashion students have taken over the window displays of local charity shops in a bid to raise vital funds.

Solihull College fashion retail students Dannielle Dixon an Zoe Michaels redesigned the windows after winning a competition hosted by the Children’s Air Ambulance charity.

The competition invited local artists and students to sketch a design for the charity’s Solihull and Kings Heath shops’ windows as part of its annual Handbag Amnesty.

The campaign aims to encourage people to donate unwanted handbags to the shop in a bid to raise vital funds to continue to fly critically ill children across the UK to the specialist care they need.

Dannielle, aged 19, whose design featured handbags hanging from the ceiling of the Kings Heath shop, said she took inspiration from a hairdressers.

She added: “I recently saw a hairdressers that had plant pots hanging from the ceiling and this inspired my idea with hanging the handbags.

“I chose subtle bunting of small handbags as I didn’t want them to overpower the lovely clothes and bags on display.”

At the Solihull store, 17-year-old Zoe’s winning design featured hanging cut-outs and balloons.

Describing her excitement at being chosen as a winner, Zoe said: “I really enjoyed putting together the window display – I love being creative and I am studying fashion retail so this is exactly the type of thing I love doing.

“I hope the window attracts lots of interest for the Handbag Amnesty initiative and loads of people both donate and buy bags – it is such a brilliant cause, I have loved being involved.”

Each live-saving transfer in the Children’s Air Ambulance costs £2,800, so the charity is urging local residents to visit the displays and continue to donate handbags and give generously.

The Solihull and Kings Heath shops are open from 9am to 5pm Monday to Saturday, and 10am to 4pm on Sundays.