THE Air Ambulance service can, of course, be a matter of life or death.
Yet, amazingly, this vital emergency service receives no public funding whatever.
One such vital trip can cost the service £1,700, campaigners emphasise this week.
Solihull teacher Kathy Bly should be commended for telling her story to raise awareness and funds for the service which dramatically rescued her and her unborn baby.
As we report on our front page, she had endured a head-on car crash on black ice while 35 weeks pregnant.
It illustrates why it is so important that people donate to Warwickshire and Northamptonshire Air Ambulance’s Christmas appeal.