CHRISTMAS shoppers are being challenged to shop sustainably this Christmas to save money and raise funds for life saving research.
With plans for the festive season to return to normal this year the British Heart Foundation (BHF) is calling on West Midlands residents to only use charity shops this year.
Whether it’s a special gift for a loved one, a festive wardrobe piece or a home décor update, the BHF’s shops and stores in the West Midlands are filled to the brim with a plethora of unique find.
Allison Swaine-Hughes, retail director at the British Heart Foundation, said: “If you’re looking to shop more ethically when it comes to your festive shopping, our Charity Shop Challenge is the perfect solution.
“Our high street shops and online stores are packed with countless unique treasures waiting to be discovered, to make your Christmas purchases more heartfelt this year.
“And if you’re giving your home a festive spruce up for guests coming over, then there are also plenty of good quality furniture and homewares on offer too.
“Also, if you are having a clear out ready to make room for your kid’s new toys then please consider donating them to the BHF, so we can bring joy to a new owner.
“By taking on our Charity Shop Challenge, you’ll be saving money, saving the planet and saving lives.”
The BHF hopes its treasure trove of secondhand ranges will inspire the public to shop more thoughtfully this Christmas and help raise much needed funds for the charity’s important work.
Through the reuse and recycling of donated items, the BHF expects to save around 71,000 tonnes of goods from going to waste and help prevent 135,000 tonnes of CO2 emissions being released into the atmosphere.
Online shoppers can explore the charity’s Depop shop or eBay site for pieces.
For more visit bhf.org.uk/shop