A FRESH childrenswear retailer opened its doors to the Solihull public last Thursday (March 3).
Chocolate Clothing has promised shoppers to provide the most complete selection of luxury childrenswear brands outside of London.
The shop is a result of months of building work and significant investment in Solihull.
Chocolate Clothing owner Aaron Deep said he was thrilled to be opening his first store in Solihull.
He added: “We chose Solihull as the location for our flagship store.
Solihull is undeniably the place to be right now – you only have to look at the national statistics and studies to see that this is where the smart money is investing.
“Mell Square is already home to some of the most exciting independent fashion retailers in the region, so it seemed logical for us to base ourselves here.
“There has been a huge trend recently in designer childrenswear as more and more people want to emulate their favourite celebrities and their children.
“There has also been a rise in the ‘Mini-Me’ trend, whereby parents dress their youngsters in designer clothing not too dissimilar to their own.
“Chocolate Clothing intend to cater for all of these customers, and many more.”
Aaron added that Solihull is the perfect location for the new store, and he’s proud to bring over 50 of the world’s most coveted brands to the store.
Aaron said: “It’s a little known fact that the West Midlands is home to more millionaires than anywhere outside of London – everyone expects it to be the North West.
“We found that so many of these people would gravitate towards London, especially when it comes to luxury childrenswear, which is why we have introduced Chocolate Clothing to Solihull.”