A HUGE fundraising concert in aid of Ukraine is set to be held at Resorts World next week.
Camila Cabello, Ed Sheeran, Emeli Sandé, Gregory Porter and Snow Patrol are the first performers to be announced for Concert for Ukraine on March 29 to raise funds for the Disasters Emergency Committee (DEC) Ukraine Humanitarian Appeal.
The two hour fundraiser will be broadcast on ITV, STV, ITV Hub and STV Player and will be produced by Livewire Pictures.
Global, the media and entertainment group, is joining as media partner, and Marks and Spencer will be headline sponsors for the broadcast.
Emeli Sandé said: “I will be singing to try to help every innocent human being forced to flee their home and in solidarity with those being racially discriminated against even within this humanitarian crisis.
“Nobody should be refused access to relief, aid and the right to cross the border to safety, and I’m pleased for the chance to support the DEC’s appeal to help all people whose lives have been affected by the conflict.”
All sponsorship and advertising revenue generated from the broadcast of the event, which is expected to raise over £3million, will also be donated by ITV to the DEC appeal.
The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine.
Viewers will be able to donate money to the cause throughout the evening.
Guy Dunstan, NEC Group’s managing director of ticketing and arenas, said: “The NEC Group stands with the people of Ukraine.
“Whilst the live entertainment industry is shocked and deeply saddened to see the humanitarian crisis unfold, it has the power to make a difference. That’s, of course, through people’s love of music.
“As a charity fundraising event, Concert for Ukraine will be a fantastic show that brings together some of the UK’s biggest artists at one of our leading entertainment venues, Resorts World Arena, to help raise money for humanitarian and financial relief.
“As a Birmingham-based group, we’re delighted to host an event with such meaning and a cause that will, of course, resonate with people up and down the country.
“We look forward to working with the promoters and organisers in the lead-up to the concert to ensure that we put on an incredible show which, at its heart, shines a positive light on the people of Ukraine.”
Further announcements including additional performers to come.
Tickets go on sale on March 22 at noon.
They will be available here.