THE ARENA at the NEC has been given a new look after becoming BP pulse LIVE in September.
The Arena has shared images of its new look ahead of its opening season this month.
During this time, the Arena will be hosting its first eight shows as the fully rebranded bp pulse LIVE. This includes Kasabian, the Corrs and Charli XCX.
The opening season will also see the launch of the new bp pulse EVIP Lounge.
The lounge will reward electric vehicle (EV) drivers and their passengers, giving them a dedicated entrance to an exclusive space with access to a bespoke food and drinks menu.
Not only will all customers attending shows at bp pulse LIVE during the Opening Season be the first to see the new look venue, but they will also be treated to a live band and DJ performances in the Arena foyer at select shows.
EV drivers also have the option to charge before or during a gig at one of the 180 bp pulse EV charge points located on the NEC campus.
Alistair Spiers, premium and partnership director, said: “We are all so excited to reveal the new look bp pulse LIVE.
“This partnership is incredibly important to us as it will enable us to give a better experience for our customers. We can’t wait to welcome them all to the Arena to see the new look.”
