IT IS a sad fact that over one million elderly people will go for at least a month without speaking to anyone – and 60,000 of those from the West Midlands will spend Christmas alone.
The heart-wrenching statistics has caught the attention of Morgan Parkes Recruitment Consultancy who have moved to help their community by creating a ‘Care this Christmas – Give a Gift’ campaign.
The campaign will provide a gift from Santa at a lunch that is being held for 60 vulnerable older people.
Kate Morgan, director at Morgan Parkes, said: “We have been trying to decide on which charity to offer our support to for a while – when we saw the ‘Man on the Moon’ John Lewis advert we knew straight away that it should be Age UK.
“We approached Age UK Solihull who were delighted to have us on board.
“Age UK Solihull and their volunteers do such a fantastic job, we are delighted to be able to help.”
AGE UK is the largest older people’s charity in the UK and has launched its ‘No one should have no one’ campaign.
The campaign aims to raise awareness of the loneliness and the effect it has on the health and wellbeing of older people – especially at Christmas time.
Gifts can include socks, gloves, chocolates, bubble bath or any small item that would be beneficial for an older person.
Donations are being collected at regular intervals by the team at Morgan Parkes and can be left at the Age UK Solihull offices.
Wrapping of the gifts will be completed by the Morgan Parkes team – which will then be delivered personally in time for the lunch on Thursday (December 10).
For more information on this campaign and how to donate, contact Morgan Parkes Recruitment on 0121 296 5766.