M&S Sears Solihull has donated more than 20,000 meals to those in need through its food redistribution programme, with more than 17,000 of these coming in the last year alone.
Charities such as Betel Birmingham and Essentials Delivery, based in Solihull, which provides free food parcels and cost-priced non-food essentials, have partnered with the store for the project.
Naomi Hartley, store manager at M&S Sears Solihull, said: “We’re proud of the role we play in our community and we’re continuing to contribute where we can.
“We’re thrilled our food redistribution programme with Neighbourly has already helped to make such a difference to charities like Betel Birmingham and Essentials Delivery, which do such an incredible job in our local communities.”
Whilst the food redistribution programme has been going since 2015, the 2020 rollout of an innovative colleague app makes it easier for store teams to donate surplus food to charities and has enabled M&S to respond to the increased demand for donations from groups helping vulnerable people through difficult times during the pandemic.
The app is in all 585 M&S stores which allows many of them to more than double their food redistribution rates. Across the UK, donations since March 2020 have now surpassed the 16million mark, with 28million meals donated since the start of the scheme.
M&S is always looking for new partners to work with. Local charities and community groups which want to get involved in the food surplus programme or other schemes should email [email protected] to find out more.