PANCAKE day is the busiest day of the year for BBC Good Food.
The top-performing recipes show traditional pancakes are facing competition from fluffy alternatives this year.
BBC Good Food is the UK’s number one food media brand, with almost six million page views on pancake day in 2023.
BBC Good Food’s Food Director Cassie Best, says: “We have definitely seen a trend in searches and page views on bbcgoodfood.com for fluffy pancakes of all varieties.
“People love the fact that they can make them into a stack and add colourful toppings which gives them huge visual appeal, perfect for social media posts.
“Just like the flat crepe-style pancake, they work well with sweet or savoury toppings, and they don’t take that much longer to make.
“The only downside is that you can’t flip them in the same way you can a flat pancake and flipping is part of the fun of Pancake Day for many of us. “Personally, I’ll be making both, with a savoury main course crepe and a fluffy stack for dessert.”
The top most viewed pancake recipes on Good Foods include, easy pancakes, American pancakes, blueberry pancakes and chocolate stuffed pancakes with caramelised banana.
Visit: bbcgoodfood.com for over 100 pancake recipes.