THE coronavirus affected the whole of society and had everyone rethink the way they were doing things. Some businesses were particularly hit hard, while others that stayed open, did not necessarily have to reinvent the wheel, in order to survive. But here is the story of a butcher, in Somerset, that shows the new competitive way of thinking of businesspeople, in all fields.
The Meal Deal that takes on Tesco
In the UK, everybody knows that if you are looking for a cheap, fast yet savoury meal deal, you can always go to Tesco, where you’ll be able to grab yourself a full lunch for £2 to £3. It is quite complicated for anyone to come and challenge this deal, but that did not stop a butcher from Somerset to take it on. This small local independent business has decided that it would prepare sandwiches on its counters, right in the middle of butchers equipment, in his shop. And so, every day, his clients and passers by, can come in to grab a full meal on the go, with his fresh product.
The concept is similar to the one a bakery would offer. However, the originality here is that the meal isn’t centred on fresh bread (which does come from a bakery), but in the unique quality and freshness of the meat used to make them. If you stop at Tesco to grab a sandwich, it isn’t possible that the quality and the cut of the meat will ever be the same as in this small specialised butcher shop. So, coming in at a competitive price of £4, is quite an accomplishment!
How does the Comparison rate?
Now, it wouldn’t be fair to just compare pricing and to take for granted the fact, that since the meat comes from a butcher, it is automatically better. That is why, the journalist who uncovered this shop and its offer, decided to try it for himself, so he could really compare both and give an enlightened opinion on it.
It turns out that in terms of what they offer, as a whole meal, is quite similar. To accompany the sandwich, you can pick a soft drink and a packet of crisps. As for the main part of the meal, you can choose between a sausage and bacon sandwich, with sauce. However, the real difference is felt when you bite into it. There is no denying the freshness, which feels like you are in a restaurant. Therefore, victory was awarded to the butcher shop over Tesco!
This is a submitted article