MOTORISTS in the West Midlands could be paid £3,000 in credits to get rid of their old car.
The region’s transport authority, Transport for the West Midlands, says it will start a £1 million project to encourage drivers to switch from private cars to public transport – and tackle pollution.
Motorists could receive £3000 in ‘mobility credits’, in a scheme being trialed in Coventry, which could then be rolled out across the region if it is successful.
TfWM said: “Participants would receive £3,000 worth of mobility credits to spend, using a smartphone app or Swift travel card, on public transport, taxis, bike share or a car club.
“The project, the first of its kind in the UK, is designed to get polluting cars off the road, ease traffic congestion and improve air quality.”
Mayor of the West Midlands, Andy Street, said: “Instead of asking people to trade in their old car for a new one, we are offering them credits to try something new – such as join a car share scheme or take the bus or train.
“Not only will people be saving money on the cost of running and maintaining their cars, but they will also help the region ease traffic congestion and improve air quality in the fight against climate change. This will make a considerable difference to Coventry as the city welcomes thousands of visitors next year for City of Culture.”
Coun Jim O’Boyle, Coventry City Council cabinet member for jobs, said: “This is a great idea which provides incentives to motorists. The key now is to work up the scheme in a way that benefits people who may be dependent on using a vehicle as part of their daily responsibilities.
“It’s about encouraging change without imposing it.”
