InTouchNow.ai, a UK-based healthcare technology company has announced its acceptance into the Primary Care Accelerator—a leading initiative designed to help high-potential startups and technology providers successfully penetrate the NHS while improving operational efficiency across primary care.
InTouchNow.ai offers a voice AI solution that handles all calls for primary care givers such as GP practices, clinics and hospitals. The stress of the 8am surge of calls can be completely managed by InTouchNow’s platform who can handle an unlimited amount of calls.
The platform uses intelligent AI receptionists to answer calls instantly, triage patients, book appointments, and automate high-volume administrative workflows.
By eliminating call queues and standardising triage processes, the technology helps reduce pressure on frontline staff while improving patient access to care.
Founded by Daniel Park, the company builds on decades of experience as a family business in medical call handling. Over the last two years, the business has evolved into a scalable AI-driven solution tailored specifically for NHS workflows and patient needs.
The Primary Care Accelerator, based in Birmingham and embedded within one of the UK’s most influential primary care ecosystems, is a mission-driven programme focused on identifying, testing, and scaling innovations across the NHS. It operates as a “collective” of large-scale GP providers, working to accelerate adoption of technologies that can improve outcomes, enhance efficiency, and support the long-term sustainability of primary care.
Through the programme, InTouchNow.ai will gain direct access to NHS decision-makers, clinical environments, and a network covering millions of patients. The accelerator is specifically designed to help innovators overcome common barriers such as procurement complexity, regulatory requirements, and slow market entry—providing hands-on support in product development, validation, and go-to-market strategy. This collaboration will enable InTouchNow.ai to further refine its technology in real-world settings while accelerating its adoption across NHS organisations.
The Primary Care Accelerator is a joint venture between Our Health Partnership, one of the UK’s largest GP provider organisations, and Harbr, a team of experienced founders, investors, and healthcare leaders. Together, they bring deep expertise in scaling innovation across primary care, having already supported solutions reaching a significant proportion of the UK GP market.
In addition to its founding partners, the accelerator is supported by a broad ecosystem of stakeholders spanning policy, academia, and healthcare innovation.
These include collaborations with institutions such as the University of Birmingham and engagement with regulatory and policy bodies to ensure that emerging technologies align with NHS priorities and real-world clinical needs. This integrated support network enables participating companies to navigate the complex healthcare landscape while ensuring their solutions deliver measurable impact.
By joining the Primary Care Accelerator, InTouchNow.ai is positioning itself at the heart of NHS innovation. The partnership reflects a shared commitment to addressing some of the most pressing challenges facing primary care, including rising patient demand, workforce shortages, and administrative burden.
Daniel Park, Founder of InTouchNow.ai, commented: “Joining the Primary Care Accelerator represents a significant milestone for us. Our mission has always been to improve patient access while reducing pressure on NHS staff. In this programme, we can work directly with primary care leaders to ensure our technology delivers meaningful, scalable impact where it’s needed most.”
As healthcare systems continue to evolve, collaborations like this highlight the critical role of technology in modernising services. With the support of the Primary Care Accelerator, InTouchNow.ai is set to play a key role in shaping the future of patient access and operational efficiency across the NHS.
Article written by Tudor Lodge Digital
