WEST Midlands Police Chief Constable, Craig Guilford, has launched a new anti-knife crime car that will be used to educate young people across the region.
The vehicle has vital messaging on it, including the #LifeOrKnife slogan, an image of the national Knife Angel statue, and the slogan Drop The Knife, Save A Life.
The car will be used across the West Midlands, visiting schools, colleges and youth events to raise awareness about the dangers of knife crime and to connect young people with vital support and opportunities.
It will also carry a bleed control kit and first aid kit so young people can be shown how they can provide urgent aid to someone in the event of a knife injury.
In addition, virtual reality headsets have been donated by Virtual Decisions, a company which produces films and works with us in schools to spread the message on knife crime. The headsets give people an immersive experience showing the realities of knife crime.
Chief Constable Craig Guildford said: “This eye-catching car will serve as a powerful tool for engaging young people and starting vital conversations about the dangers of knife crime.
“The message it carries is clear and urgent – carrying a knife can cost a life.
“By bringing this message directly into our communities, we’re not only aiming to prevent harm but also to build trust and strengthen relationships between young people and the police. It’s crucial that these conversations begin early – before young people are exposed to risk – to help prevent exploitation and violence.
“The vehicle will also be a valuable opportunity to educate parents and carers on the warning signs of child exploitation and knife carrying.
“Tackling knife crime requires a whole-community approach, and that means police working closely with families, schools, and youth services. This initiative will help foster greater confidence and collaboration, supporting our shared mission to keep young people safe.”
Simon Foster, West Midlands Police and Crime Commissioner, said: “Preventing and tackling knife crime is a top priority for me and for West Midlands Police. This car is a symbol of our shared commitment, to protecting and saving, the lives of our young people.
“By taking this powerful message into schools, colleges and communities, we can start and continue meaningful conversations, raise awareness, engage and educate, challenge behaviours and inspire positive choices.
“Knife crime destroys lives and devastates families. Through prevention, education, and engagement, we can make a real difference – and ensure every young person has the chance to choose life, not knives.”
