A SOLIHULL creative agency is set to take centre stage at Birmingham Pride this weekend.
Studio 3.5, which was formed 12 months ago by creative and marketing specialists Laura Hanlon and Adam Smith, was brought in to reconnect the festival on May 24 and 25 to its roots and vital protest work.
The team developed No Pride without protest, no protest without Pride to give equal weight to its activist roots, advocacy work and the joy of celebration.
A new campaign – Pride Makes It Possible – is said to capture the power of the Pride movement to bring people together, celebrate progress, and drive meaningful change and will be seen across social media, transport hubs and some of Birmingham’s most iconic locations, including Bullring Birmingham, the Aston Expressway, Birmingham Lights and Dartmouth Middleway.
Laura Hanlon, co-founder of Studio 3.5, said: “We were delighted to be given the huge responsibility to rediscover what makes Birmingham Pride so special, a movement that does so much for the Midlands and raises so much money for charity that it rarely shouts about.”
Birmingham Pride’s David Nash said: “This is exactly what I’ve always wanted Pride to be and to look like.
“Studio 3.5 understood our desire to return to our roots whilst also maximising the celebrations and have come up with a concept that is visually striking, tells the right story and is already delivering results.”
