LAND ROVER marked the build up to the sale of its landmark two millionth Defender by taking over the streets of London for a promotional video ahead of its auction this week.
The firm commandeered an iconic red London Bus, slapping the Solihull destination on it, filled the streets with Defenders, including a taxi and converted ice cream van and changed some of the street signs, giving island directions to Solihull (pictured).
The ‘Defender 2,000,000’ rolled off the production line at the Solihull plant earlier this year and includes a unique badge and an engraved map of Red Wharf Bay, where the first design for the iconic 4×4 was drawn in the sand before production began in 1947.
The special edition also includes an aluminium plaque bearing the signatures of everyone who helped assemble the vehicle and a customised registration plate – S90 HUE – in tribute to the first ever Land Rover registration of HUE 166.
Money raised by the sale of the special vehicle will be donated to the International Federation of Red Cross and Red Crescent Societes (IFRC) and the Born Free Foundation.
The auction, run by Bonhams, took place on Tuesday and Wednesday (December 15 and 16) and included classic Land Rover models, a famous owners Hall of Fame and expert talks about the history of the car.
Details of the star car’s sale were unavailable at the time of going top press so make sure you check our website and social media to find out how much it sold for.
